Once Upon A Smile

Posted by Siobhan Gilmore on 22nd Jul 2025

Once Upon A Smile

Grief can leave families feeling isolated, overwhelmed and uncertain about the future. Founded in 2011, by Daniel Jillings and Danny Miller, Once Upon A Smile, a Manchester-based charity, was created to change that. Offering both practical support and emotional care, the charity help families navigate the heartbreaking loss of a parent or child, giving them space to grieve while ensuring they don’t face the journey alone.

As one of the charity’s sponsors, Videcon has been privileged to play a part in supporting this vital work. Over the years, the team has taken part in fundraising initiatives, made donations, and attended charity balls to help raise awareness and funds.

While Videcon is only one of many organisations backing Once Upon A Smile, every contribution collectively strengthens the charity’s ability to provide counselling, financial guidance, and tailored support for families in need.

“Every year more families come to us for support. Our charity is about helping children rebuild their confidence, find joy again, and know they’re not alone.” – Daniel Jillings.

This long-standing relationship reflects a shared belief in community and compassion. By working together with Once Upon A Smile and alongside other dedicated sponsors, Videcon aims to help ease some of the pressure faced during unimaginable circumstances, ensuring that families not only receive the help they need but also the reassurance that people genuinely care.

Beyond financial contributions, the partnership also plays an important role in spreading the message about the incredible work Once Upon A Smile delivers. By helping to amplify its reach, sponsors like Videcon contribute to making sure families who might not know where to turn are able to find the support they deserve.

Every donation, no matter the size, helps Once Upon A Smile continue its vital mission of supporting families through the most difficult moments of their lives. If you would like to make a difference and give families the comfort of knowing they are not alone, please consider donating here.